Cennarium is a Brazilian media company that streams documentaries, theater, and operas online. Its expansion to North America warranted an English language website.
Design functionality for an out-of-the-box Wordpress template that wasn’t ideal for a media streaming platform. The brand identity, which was mainly focused on print marketing, needed adaptation to the digital space.
Establish a visual hierarchy of typography, white space, and color to support screen-by-screen. Establish a standard of system feedback to communicate errors, states, and progress. Improve the information architecture to support efficient and easy user flows as well as search.
Established intuitive user interaction with UI controls. Established logical page flows, navigation, and guided processes that prevented roadblocks and confusion in the user journeys. Reorganized content to help the user build a cognitive site map mode as well as meet their expectations.
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