Access Queens is a grassroots organization based in Queens, New York, striving to improve subway transit and enforce responsible residential development. Founded in 2015, the organization has appeared in over 100 media publications and established relationships with transit and city officials.
The “7 Train Blues” campaign preceded Access Queens, now its parent organization. Access Queens needed a brand identity that conveyed city transit without infringing upon the MTA’s intellectual property. Design an eye-catching flexible “X Train Blues” campaign that could expand to other subway lines in the future and capture the essence of New York City.
Provide tools, content (such as the 7 Train Survival Guide), and calls-to-action to activate the community and educate them on how to affect change. Design and code a responsive website for straphangers on the go. Establish an urban brand identity that ties in the subway system without infringement. The "rail motif" is the graduated horizontal line that crosses the letterforms and represents the major subway lines that run through Queens.
A combined social media presence gained over 3,000 followers in less than a year. The new website attracted media attention from NBC New York, NY1, and Pix 11. The responsive website provided straphangers a way to file complaints with the MTA and 511 using Twitter plugins and a tap-to-call button.
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