Discover Bank offers reward credit cards, online banking, home equity loans, student loans, and personal loans.
Help Discover transform the single-branch bank into the digital age by simplifying opening a bank account online. Multiple agencies assigned to different digital properties lead to a disparate look and feel. A variety of landing pages, email templates, and microsites were standardized in look and feel and made responsive to keep up with analytics showing an increase in users with mobile devices.
Implement a digital strategy that included designing responsive websites and landing pages to capture growing mobile traffic. Improve the information architecture of existing digital properties by reducing the page-level depth, adding site search, and enhancing the visual experience with larger imagery for users with retina displays.
Responsive website captured mobile traffic that came from email campaigns. A level of interactivity allowed for a seamless mobile experience. The look and feel of digital properties were standardized for a consistent digital language.
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