Atop a 100-year-old arboretum campus, Connecticut College houses 1,900 undergraduate students and is the alma mater to 25,000 alumni worldwide. The college markets to internal and external audiences to maintain its standing reputation.
Outdated brand guidelines lead to an inconsistent identity and public confusion with UCONN. Print collateral was expensive to produce and not environmentally responsible. Poor distinction between fundraising and alumni communications.
Refresh and broaden the brand identity for use across print and digital mediums. Establish sub-brands to differentiate admission publications from fundraising materials. Standardize publication formats to reduce expenses and waste. Align print production with environmental values. Direct a lifestyle photographer to capture a vibrant campus life.
Improved brand recognition that led to record-breaking numbers in alumni donations, admission applications and social media follows. $8,000 saved in print expenses in one year. The in-house Admissions “viewbox” received a 2011 American Package Design Award.
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