YHN is a national network of independent hearing care professionals. It provides a variety of resources and services that enable audiologists to run their practices efficiently.
"How do we enable hearing health providers and practices to work more efficiently?"
After users didn't adopt the first portal that launched years prior, YHN set new goals to grow its network from 3,200 to 5,000 members and increase product sales. Centralizing disparate systems, reducing manual processes, and providing online tools would enable audiologists to self-manage and run efficient businesses.
Understanding the user's needs began with stakeholder interviews and light user research to drive product requirements. It was necessary to scrap the original portal and validate the new approach with early stakeholder feedback during the user story and wireframing processes to ensure success.
We expanded the existing marketing site's digital style to include new UI components appropriate for advanced user interactions. We integrated graphs and charts to visualize dry tabular data, and we established self-guided tutorials, system feedback, and tooltips to help guide new users through onboarding.
During a post-launch beta release, 86% of users found the portal is easy to navigate, 89% of users found the portal’s information straightforward and easy to understand, and 78% of users found the user interface extremely pleasing to look at and use. The success rate was due to the portal’s clean design, help text, and simplified user interactions, ultimately reducing customer support calls. As of today, active users anxiously await new feature releases.
As part of a conference campaign, I wrote a voiceover script and produced a teaser video. Watch now.
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A collection of biographies about Brandon's ancestors who became successful entrepreneurs.
A book about GBTQ+ bodies and self-expression with a campaign about self-acceptance.
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