The Fine Food Panetrie logo with a field of lavender in the background.

Fine Food Panetrie

Martha’s line of gourmet salts, spices, and herbs was inspired by her late European mother who loved to cook. Most of Fine Food Panetrie’s ingredients are sourced from within the United States, some of which are certified kosher and organic.

Design a visual identity in parallel to product packaging with an expanding line of SKUs containing a variety of ingredients. Design marketing collateral and a series of product labels with a look and feel that conveys home cooking, small business, and high-quality ingredients.

Research competing salt and spice brands to back a differentiation strategy. Sketch yesteryear concepts for a brand identity to convey a message of home cooking and family tradition. Use the shape of the product container to inform the label design. Establish color system to reflect each product’s main ingredient.

A flexible identity that can be applied to a variety of packaging types, from tin cans to muslin bags.

Sketched yesteryear logo options with a variety of borders and typography.
Two logo brand marks.
Five tin cans with designed product labels.
Suite of product labels with different colors and product names.
Product shot of muslin bags for bread and batting.
Product shot of shopping bags.
Stack of business cards, front and back.
Variety of shelf signage.
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