Seven talented instrumentalists adept at multi-part vocal harmonies formed the progressive rock band IZZ during the 1990s.
Print marketing, merchandise, and product packaging lacked a consistent look and feel. Access to previous brand assets were lost and therefore could not be used. Compared to other progressive rock bands, IZZ’s identity was generic.
Design a band logo to establish brand recognition. Establish a collection of images, textures, and typography that tell a visual story across multiple albums in a series. Design a new responsive website to accommodate mobile traffic.
The new visual identity and packaging design added value and recognition among buyers and music critics. Record sales increased by 57% and the new identity stood up against other progressive rock bands.
© 2020 Manji Designs LLC / Brandon W. Mosley. CMS: CouchCMS