Know Ideas logo with a bokeh background.

Know Ideas

Know Ideas was a business incubator focused on start-ups and small companies, and specializing in strategy, operations, and marketing.

AGENCY Know Ideas
ROLE Art Director, UX Designer, Front-End
  • Know Ideas: Design an eye-catching and recognizable visual identity for a brand new business that would stand out and attract small business owners in a competitive market.
  • Eliko Rugs: Difficult inventory search and shopping cart experience. The website was not fully responsive and broke on mobile devices. UI components were too small, outdated and did not follow functional conventions.
  • Race For Ace: A fundraiser in honor of a young man who lost his battle with brain cancer experienced a growing audience. A brand identity was needed to build brand recognition and excitement as well as unify fundraising communications.
  • Know Ideas: Push the familiar concept of the lightbulb and design a scalable, eco-friendly icon to replace the “O” in “Know.”
  • Eliko Rugs: Focus the UX and design efforts on improving the efficiency of user interaction, establishing visual uniformity, and aligning UI components with modern-day conventions.
  • Race for Ace: Bring in a personal touch and use the late honoree’s favorite colors as the base for the brand identity. Convey a clear message of bicycling, motion, and athleticism.
  • Know Ideas: Established a suite of marketing collateral and stationery, unifying the look and feel of its business communications. The responsive website accommodated mobile traffic.
  • Race for Ace: The 2017 fundraiser event reinvigorated the target audiences interested raised a total of $112,534, far more than previous years.

Eliko Rugs

UX & Website Redesign

Screenshot of the Eliko Rugs website's homepage.
Screenshot of the Eliko Rugs website's inventory search page.
Screenshot of the Eliko Rugs request form.

Know Ideas

Logo & Responsive Website

Screenshot of the website homepage.
Screenshot of the website's products and services page.

Race for Ace

Logo and Branding

Race for Ace logo.
Race for Ace branding.
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Connect

Find Brandon on LinkedIn, download my resume and Snapshot to learn more.

Collage of GBTQ+ men and animals with The Guide logo in the center.
The Guide

A book about GBTQ+ bodies and self-expression. A socal media campaign for body liberation.

An antique pocket watch, tie tack and thimbal belonging to Brandon's grandparents.
The Tree That Shades Me

Collections of biographies about ancestors who survived Jim Crow to become successful entrepreneurs.

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