PEPA is a non-profit organization that dates back to 1914 has since committed its efforts toward protecting the local environment of Purchase, New York, through community engagement, town halls, and nature cleanups.
Re-engage the local community to drive donations and town hall participation. Update an antiquated brand identity that didn’t work well in the digital space. Redesign the website with the new look and feel. Align PEPA’s print marketing with its environmental values.
Include the full company name in the redesigned brand identity and use modern colors that speak to environmentalism. Design a responsive website to accommodate older users and mobile traffic. Introduce enlarged type and larger images to create more of a visual experience. Reinforce PEPA’s environmental values by printing marketing collateral on post-consumer waste paper.
Article categories, tags, and site search helped make content findable. PEPA’s environmental footprint reduced. Community engagement was boosted as reflected in an increase in donations. Select marketing collateral won gold in the 2009 Advertising Club of Westchester's Annual Big W Awards.
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