Frank's Place

Brand Strategist, Art Director, Copywriter, Front-end, Photographer

Designed new visual identity, sub-brands and print marketing. Designed/coded a responsive website from scratch using Bootstrap, PHP, and an XML-based CMS. Designed merchandise and social media graphics. Conducted marketing surveys which fueled the brand strategy. Shot photography.

VIEWCase Study

Established in the coastal city of New London, Conn., as a gay bar in 1974, Frank's Place had a customer base primarily consisting of males ages 21-31 and 40-60.


  • Low beverage sales and customer attendance, due in part to negative perceptions.
  • No strategic marketing plan.
  • Print collateral and online business directories contained inaccurate contact information.
  • No external advertising of special events and drink specials.

Brand Strategy

  • Interviewed customers and staff to define the Frank’s Place brand.
  • Conducted marketing surveys to identify customer habits and demographics (spending, music tastes, and event interests).
  • Researched history and wrote web content on the real historical figure, Frank.

Creative Strategy

  • Designed a new brand identity that retained elements of the formal visual identity to maintain recognition.
  • Established new print and online marketing streams that used images and a tone of voice that was relevant to and reflective of the target audience.
  • Established a social media presence to accommodate Facebook traffic.
  • Photographed the facility, staff, and food to combat negative perceptions about safety, busyness, and cleanliness.


  • Facebook page gained 1,500+ likes in the first year of brand launch.
  • Beverage sales increased by 200 cases per month after 6 months.
  • Boosted staff morale was recognized by customers as reflected in a customer survey.
  • Negative perceptions about value and safety improved.
  • Select print marketing received a Graphic Design USA in 2010.
The Manhattan Skyline showing the Empire State Building with the Manji Designs logo in the center.

Find Brandon on LinkedIn, download my resume and Snapshot to learn more.

Collage of GBTQ+ men and animals with The Guide logo in the center.
The Guide

A book about GBTQ+ bodies and self-expression. A socal media campaign for body liberation.

An antique pocket watch, tie tack and thimbal belonging to Brandon's grandparents.
The Tree That Shades Me

Collections of biographies about ancestors who survived Jim Crow to become successful entrepreneurs.

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