Purchase Environmental Protective Association (PEPA)

Art Director, UX Designer, Front-End, Copy Writer

Designed brand identity, stationery and other print marketing. Created hi-fidelity UX wireframes that outlined the website’s page content and flow. Designed responsive website using Bootstrap and PHP, and implemented an XML-based CMS.

VIEWWebsite | UX Docs (PDF)

PEPA is a non-profit organization committed to protecting the environment of Purchase, New York through preservation, sustainable development and reservation initiatives.

Challenges

  • Antiquated visual identity not ideal for digital marketing.
  • Outdated and static website created a poor user experience.
  • Print marketing was not environmentally responsible.
  • Declining membership and financial donations.

Creative Strategy

  • Leverage brand recognition: pair the PEPA acronym with the full company name in the identity.
  • Attract mobile traffic with a desktop-to-mobile experience.
  • Establish credibility with a color palette and imagery relevant to the local area.
  • Improve the experience for older users: enlarge the font, consolidate pages and reduce clicks.
  • Reinforce environmental values: run print marketing environmentally responsible paper.

Results

  • Improved online user experience: Restructured the site’s content (combining similar pages, reducing clicks); incorporating article tagging and site-wide search.
  • Reduced environmental footprint and aligned print marketing with company values.
  • Boosted community interest reflected in an increase of annual donations.
  • Select materials won gold in the 2009 Advertising Club of Westchester's Annual Big W Awards.
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The Manhattan Skyline showing the Empire State Building with the Manji Designs logo in the center.
Connect

Find Brandon on LinkedIn, download my resume and Snapshot to learn more.

Collage of GBTQ+ men and animals with The Guide logo in the center.
The Guide

A book about GBTQ+ bodies and self-expression. A socal media campaign for body liberation.

An antique pocket watch, tie tack and thimbal belonging to Brandon's grandparents.
The Tree That Shades Me

Collections of biographies about ancestors who survived Jim Crow to become successful entrepreneurs.

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